Organizations heavily depend on its distribution chain to establish market presence, capture new markets and efficiently compete to run its business profitably.
Logo's Technology free solutions are a key enabler to managing this at scale.


Accelerate your business velocity by automating your Extended Enterprise.

Logo VIRA, DNMS software is based on the world’s largest FMCG companies’ best online return filing practices which also have the largest Sales & Distribution networks.

VIRA consists of all the required functions of the following sub-systems:

  • Supply Chain Management.
  • Sales Forecasting & Demand Planning.
  • Capabilities like Accounting, Collections and Campaigns & Promotions at each selling point.
  • Marketing Assets & Budget Management.
  • Both Sales & Delivery Route Planning, Optimization and Management.
  • Sales Team Structure Management.
  • Sales Targets/Incentives Management.
  • Business Intelligence, Analytics and Reporting.
Logo VIRA Digramms - 06

Aim for Sales Growth

Liquidate unsold stocks faster while driving tax compliance throughout supply chain
  • Efficiently control the definition for master data like
    • Sales organization
    • SKU Master
    • Sales Team structure
    • Campaigns and Promotions
    • Distributors
  • Centralized management of sales targets, budgets, assignments sales team.
  • SFA combined with accounting and DMS ensures zero need for reconciliation of accounting information. Simply means, everyone gets tax credits on time.

Improve Efficiency

Plan Optimal Routes for Selling & Delivering
  • Optimal route planning for each sales & delivery field visit
  • Route plans are planned based on the distributors to be visited during a field visit to reduce travel time between locations.
  • Push daily/periodic route plans to each seller via handheld (Android) device along with maps and address details.
  • Tracking of GPS location records the field trip details to ensure adherence to the planned field operation. This ensures physical visits and drive relationship stickiness and competitive intelligence.

Improve Visibility

SKU wise visibility of Unsold Inventory across the market
  • A real time view of the distributor’s inventory to sales team.
  • A real time view through the handheld device to entire selling team of the past orders, pending orders, current outstanding, order acceptance decision, delivery commitment at the point of sale.
  • The sales team member takes new orders based on the inventory levels as well as current shipments in progress on the pending orders.
  • Collections from the distributors are also recorded through the handheld device and balances are updated in real-time.

Get more insights

Real Time Reports & Business Analytics Data
  • Reports are generated based on real time data recorded in VIRA
  • Embedded BI tool used to analyze data on unlimited dimensions
  • Analysis of sales, collections, distributor performance, inventory in the distribution network, effectiveness of the field operations, etc.
  • Improved planning due to data capture in the real time

Development Partner:

Gain competitive advantage

Faster churn of your unsold stocks release working capital for all

Operational Excellence:

All sales teams (main company’s sales teams, distributors, distributors’ sales teams) work with the same data, the same rules, the same standards.

Analytical Excellence:

Unlimited analytics on every dimension of the business:  Geography, Distributor, Customer Type, Customer, Product Group, Product, Sales Type, Promotion, Sales Team Member, Target etc.


100% collaboration within OEM, distributors, sales force & retailers that drives real time market visibility of SKU wise consumption, faster sale of slow moving unsold inventory by building & executive effective campaigns and unlock working capital for everyone, and drive 100% tax compliance throughout your supply chain.

Is your distribution network GST ready and compliant?

Automate your distribution network with GST Ready DNMS from Logo Infosoft

One master DNMS implementation for all identical distributors’ ERPs